Privacy policy

EFFECTIVE DATE: AUGUST 18, 2025

This Privacy Notice (this “Notice”) explains how information about you is collected, used, and disclosed by Seven’s Purpose, LLC, the owner of erickajproducts.com (“we,” “us,” or “our”).

This Notice applies to information we collect when you access or use our technology platforms (including, without limitation, our websites or and other company-controlled properties that link to this Notice) (collectively, the “Platforms”), when you make purchases through our Platforms or in person at our warehouse pick-up location, when you engage with us via social media, or when we otherwise interact with you (including by email, telephone, or other means).

By providing us with your Personal Information (as defined below) or otherwise interacting with us, you consent to the collection, use, and disclosure of such information in accordance with this Notice.

We may supply different or additional notices of our information practices specific to certain programs, activities, or services, in which case those notices will apply instead of or in addition to this Notice.

1. CATEGORIES OF INFORMATION COLLECTED:

The following categories of information may be collected when interacting with us:

• Identifiers (e.g., name, mailing address, email address, phone number, payment information,device ID, IP address, online identifiers)

• Demographics (e.g., age, sex, race, date of birth)

• Commercial information (e.g., products or services purchased, viewed)

• Internet or other electronic network activity (e.g., browse or search history, device information, online interactions with websites, mobile applications, electronic communications, and advertisements)

• Geolocation data (e.g., latitude or longitude, in-store location)

• Sensory information (e.g., audio, visual, or similar information such as photographs, Guest service calls recordings, video recordings)

• Inferences drawn from any of the above (e.g., preferences or characteristics)

Depending on applicable laws, some information within the categories above may be considered sensitive personal information, including government identifiers, payment information, race, precise geolocation data, and health data. If required, consent will be obtained before collecting sensitive personal information.

If you choose not to provide information, we may not be able to provide you with requested products, services or information.

2. INFORMATION COLLECTION

We may collect Personal Information when you interact with Us, such as when you:

• Purchase, return, reserve merchandise at our warehouse or through our Platforms;

• Consent to receive our promotional email, SMS/text messages, job postings or other communications;

• Visit or register through our Platforms;

• Provide Information from your emails, texts, chats, video calls and voice calls with our sales associates;

• Visit our warehouse;

• Participate in our contests, sweepstakes or promotions, or participate in one of our surveys or other customer research;

• Submit product ratings and reviews;

• Contact our Customer Service Department, or otherwise contact us or one of our service providers with a comment, question or complaint; or

• Enroll in one or more of our loyalty or other reward programs.

We gather this information in the following ways:

You Provide It to Us

We collect information that you visit our Platforms or give to us in other ways (e.g., when you contact customer services, order on erickajproducts.com, pick up product from our pick-up location).

Automated Information Collection
We automatically collect certain types of information whenever you interact with our website or physical location systems. This may include:

• Tracking technologies such as cookies, pixels, and similar tools that record your browsing activity.

• Device and browser details (e.g., type, operating system, IP address, unique device identifiers).

• Session and transaction data, such as the pages you visit, links you click, items you view, and actions you take (including in-store pick-up interactions).

• Log files that capture the time, date, and duration of your interactions.

• Location data, if enabled on your device or provided during order pick-up.

Third-Party Automated Collection
We and our service providers may also use third-party tools and tags (for example, those from Google and other analytics or advertising partners) to capture information about your activity. These tools may collect data such as clickstream information, advertisements viewed or clicked, and interactions on our digital platforms. Please note that data collected through third-party tags and technologies is subject to the privacy policies of those third parties.

Social Media Widgets
Our website may include social media features or widgets (e.g., Facebook, Instagram, or Tiktok). These tools may collect your IP address, identify the page you are visiting, and set cookies or use similar tracking methods. Your interactions with these features are governed by the privacy policies of the companies providing them.

3. INFORMATION USES AND SHARING

Information we collect is used for a variety of purposes, including activities such as: processing transactions, helping our customer service  representatives resolve issues, identifying fraud and improving our services. In addition, information we collect improves your experience by delivering more personalized interactions and advertising in digital, social media , or TV and video platforms.

We also use information we collect for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, and the performance of our marketing efforts and your response to those marketing efforts.

Except as described in this Notice, we do not sell or disclose your Personal Information to third parties without your consent. We may share aggregated, non-personal, or de-identified information—which cannot reasonably be used to identify you—with third parties. We may also share your Personal Information for business and commercial purposes, as outlined below:

Service Providers
We may share your information with trusted service providers who perform functions on our behalf. These may include companies that:

• Host or operate our website.

• Process payments and manage transactions.

• Fulfill, ship, and manage pick-up orders.

• Provide data analysis and reporting.

• Deliver marketing or promotional support.

• Provide customer service assistance.

Service providers are only permitted to use your information for the purpose of performing services for us.

Marketing Partners
We may share limited information with third-party marketing partners to deliver targeted advertising, measure campaign performance, and identify prospective customers with similar interests to our current customers. These partners may use information such as your name, email, or mailing address to help deliver marketing that is more relevant to you.

Publicly Shared Information
If you choose to post product reviews, ratings, or comments on our website or social media platforms, the information you provide (such as nickname, review content, and general location) may be visible to the public.

Social Media Platforms
Our website may include features such as plugins, widgets, or other tools provided by social media platforms (e.g., Facebook, Instagram, Tikztok. These features may allow the social media platforms to collect information about you. Your interactions with these platforms are governed by their own privacy policies.

Business Transfers
We may share information in connection with a business transaction, such as a merger, acquisition, reorganization, or sale of assets.

Legal Obligations and Protection
We may disclose your information if required by law or when we believe in good faith that such action is necessary to:

• Comply with legal or regulatory obligations.

• Respond to valid requests from law enforcement or government authorities.

• Protect the rights, property, or safety of our company, our customers, or others.

• Detect, investigate, and prevent fraud or other harmful activity.

4. YOUR CHOICES

Email

If you do not wish to receive promotional emails from us, you have the ability to unsubscribe from promotional emails via the unsubscribe link included in each promotional email. 

Text Messages

We may send text messages you have consented to receive. You can cancel text messages at any time by texting "STOP". After you send "STOP", we may send you an additional text message to confirm that you have been unsubscribed. You will no longer receive text messages from that short code or number, as applicable, but you may receive text messages if you are subscribed to other text lists.

Cookies, Tracking, and Interest-Based Advertising

You have choices about how cookies and tracking technologies are used:

• Browser Settings: Most web browsers allow you to control cookies through their settings. You can usually choose to accept all cookies, be notified when a cookie is set, or block cookies entirely. Instructions are available in the “Help” section of your browser.

• Impact of Blocking Cookies: If you block cookies, certain features of our website (such as remembering your cart, order history, or personalized recommendations) may not work properly.

Other Web Site Analytics Services

Analytics services such as Google Analytics provide services that analyze information regarding visits to our websites.They use cookies, web beacons, recorded interactions and other tracking mechanisms to collect this information. 

• To learn more about Google’s privacy practices, click here. To access and use the Google Analytics Opt-out Browser Add-on, click here.

5. RETENTION OF INFORMATION

We keep the categories of Personal Information described above for as long as is necessary for the purposes described in this Notice or otherwise authorized by law. This generally means holding each category of Personal Information for as long as one of the following criteria apply:

• Your Personal Information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information;

• Your Personal Information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the Personal Information was Collected;

• The Personal Information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or

• We are otherwise required or permitted to keep your Personal Information by applicable laws or regulations.

Where Personal Information is used for more than one purpose, we may retain it until the purpose with the latest period expires. For more information about our retention policies, please contact us using the contact details below

6. PRIVACY OF CHILDREN

We do not knowingly collect, maintain, or use Personal Information from children under 13 years of age, and no part of the Platforms is directed to children under the age of 13. If you learn that your child has provided us with Personal Information without your consent, you may alert us at customercare@erickajproducts.com. If we learn that we have collected any Personal Information from children under 13, we will promptly take steps to delete such information and terminate the child’s account.

7. LINKS TO THIRD PARTY WEBSITES

The Platforms may contain links to third party websites and online services. This Notice does not apply to the practices of other websites and online services, and we are not responsible for the actions and privacy policies of the third parties that operate or interact with those other websites.

8. CHANGES

We may update this Notice from time to time. If we make changes, we will notify you by revising the date at the top of the Notice. We encourage you to review this Notice whenever you interact with us to stay informed about our information practices and the ways you can help protect your privacy.

9. CONTACT US

For any questions regarding this notice, please contact us at:

📧 customercare@erickajproducts.com
📞 +1(912)-988-1342
🕒 Business Hours: Monday - Friday, 10 AM - 5 PM EST (excluding U.S. holidays).